The Fundamental Principles of Finance offers a new and innovative approach to financial theory. The book introduces three fundamental principles of finance that flow throughout the theoretical material covered in most corporate finance textbooks.

1. The Fundamental Principles of Finance 2. Time Value of Money 3. Risk and Return 4. The Term Structure of Interest Rates 5. Bonds and Bond Valuation 6. Stocks and Stock Valuation 7. Capital Budgeting Decision Methods 8. Capital Structure and the WACC 9. Analyzing and Forecasting Financial Statements 10. Finance Within the Firm 11. Legal and Ethical Issues in Finance 12. Financial Markets and Institutions

Robert Irons, PhD, is Associate Professor of Finance at Illinois Wesleyan University, USA. He has taught undergraduate and MBA students for over 20 years and is published in numerous academic journals, including the Journal of Investing and the Journal of Portfolio Management. Prior to teaching full time, Dr. Irons worked as a financial analyst for such firms as AT&T and United Airlines.