Daya Kishan Thussu is Professor of International Communication at Hong Kong Baptist University. For many years he was Professor of International Communication at the University of Westminster in London. Author or editor of 19 books, he is Managing Editor of the Sage journal, Global Media and Communication.

Kaarle Nordenstreng is Professor Emeritus of Journalism and Mass Communication at Tampere University in Finland. A former Vice- President of the International Association for Media and Communication Research and President of the International Organization of Journalists, he has written or edited more than 60 books.

Adopting a critical approach in analyses of the BRICS' communication strategies and their effectiveness, this book contextualizes and evaluates the role of the BRICS nations in framing a new global communication order.

Foreword Understanding Global Communication in a Polycentric World ; Introduction ; Part I -Challenging Dominant Discourses in a New World Order ; 1. The BRICS paradox ; 2. Shifting paradigms of communication research ; 3. Moving beyond Western models in the study of BRICS media systems ; Part II - Media and Communication Structures and Systems ; 4. The Brazilian media system in a turbulent environment ; 5. A post-analogue hybrid media system: the Russian case ; 6. Media systems and structures in India ; 7. Beyond convergence: rethinking China's media system in a global context ; 8. South Africa: Beyond democratic deficit in public service broadcasting ; Part III - BRICS and Global Strategic Communication ; 9. Brazil and corporatist soft power ; 10. Russian soft power from the USSR to Putin's Russia ; 11. India: culture as soft power ; 12. China's cultural power reconnects with the world ; 13. Contending soft powers: South African media on the African continent ; Part IV - BRICS and Changing Communication Practices ; 14. BRICS journalism as a new territory for localizing journalism studies ; 15. Neoliberal capitalism and BRICS on screen ; 16. BRICS de-Americanizing the Internet?