This book seeks to explore the changing representation and consumption of lifestyle sport in the twenty-first century. It will be of interest to students and researchers in subject areas such as sociology, sport, film, media, geographies, leisure studies and cultural studies.

This book was previously published as a Special Issue of Sport in Society.

Belinda Wheaton is Principal Research Fellow at the Centre for Sport Research, University of Brighton, where she teaches in the areas of sport and leisure studies.

1. Introducing the consumption and representation of lifestyle sports Belinda Wheaton Section one: (global) industries and medias 2. A battle for control: exchanges of power in the subculture of snowboarding E. Coates, B. Clayton and B. Humberstone 3. Maverick's: big-wave surfing and the dynamic of 'nothing' and 'something' Becky Beal and Maureen Margaret Smith 4. Surface and substructure: beneath surfing's commodified surface Mark Stranger 5. Commercialization and lifestyle sport: lessons from 20 years of freestyle BMX in 'Pro-Town, USA' Bob Edwards and Ugo Corte 6. The historical mediatization of BMX-freestyle cycling Wade Nelson Section two: the female athletic revolution? Gender identity and representation 7. Rhizomatic bodies, gendered waves: transitional femininities in Brazilian Surf Jorge Dorfman Knijnik, Peter Horton and Lívia Oliveira Cruz 8. 'I just eat, sleep and dream of surfing': when surfing meets motherhood Lucy Spowart, Lisette Burrows and Sally Shaw 9. Mountain biking is for men: consumption practices and identity portrayed by a niche magazine Sherry M. Huybers-Withers and Lori A. Livingston Section three: new theoretical directions 10. 'Your Wave, Bro!': virtue ethics and surfing S. Olivier 11. Chancing your arm: the meaning of risk in rock climbing Amanda West and Linda Allin 12. Entering scapeland: yoga, fell and post-sport physical cultures Michael Atkinson 13. Alternative sport and affect: non-representational theory examined Holly Thorpe and Robert Rinehart