China's immersion into the world trading system is the key development in international trade over the last few years. This intriguing book focuses on the attempts of European firms to crack this potentially huge market.

1. Introduction Part 1: Patterns of European Direct Investment in China 2. Determinants of Foreign Direct Investment and the Changing Chinese Environment 3. Overview of Inward Foreign Direct Investment in China 4. Salient and Evolving Features of EU Direct Investment in China Part 2: Characteristics of EU MNEs with FDI Activities in China 5. Operational and Strategic Characteristics of EU Parent Companies with Investment Operations in China Part 3: Characteristics of EU Subsidiaries in China 6. Characteristics of EU Subsidiaries in the Chinese Manufacturing Sector 7. Managerial Issues of EU Manufacturing Subsidiaries in China 8. Sourcing Strategies of EU Multinationals Subsidiaries in China 9. Concluding Comments

Maria Do Céu Esteves, Haiyan Zhang, Daniël Van den Bulcke