First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.

Introduction Part 1: The Establishment of American Television: Industrial Organization and Social Meaning in the 1950s 1. The Rise of the Telefilm and the Network's Hegemony Over the Motion Picture Industry 2. Failed Opportunities: The Integration of the US Motion Picture and Television Industries 3. The Meaning of Memory: Family, Class, and Ethnicity in Early Network Television Part 2: Cultural Theory and Network Television: Mapping Economy and Subjectivity 4. The Political Economy of the Television (Super) Text 5. Viewing Television: The Metapsychology of Endless Consumption 6. TV Through the Looking Glass Part 3: Television Formats and the Inscription of Gender 7. Speculations on the Relationship Between Soap Opera and Melodrama 8. The Return of the Unrepressed: Male Desire, Gender, and Genre 9. On Commuting Between Television Fiction and Real Life Part 4: Video Transformations: Gaming, Pictorialization, Surveillance 10. Performing Style: Industrial Strength Semiotics and the Basic Televisual Apparatus 11. Surveying the Surveilled: Video, Space and Subjectivity 12. Playing with Power on Saturday Morning Television and on Home Video Games