Offering a conceptual-intuitive approach, this popular book presents statistics within an understandable research context, deals directly and positively with student weaknesses in mathematics, and introduces new terms and concepts in an integrated way.

Gary Heiman is a professor at Buffalo State College. Praised by reviewers and adopters for his readable prose and effective pedagogical skills, he has written four books for Houghton Mifflin (now Cengage Learning): STATISTICS FOR THE BEHAVIORAL SCIENCES, RESEARCH METHODS IN PSYCHOLOGY, UNDERSTANDING RESEARCH METHODS AND STATISTICS, AND ESSENTIAL STATISTICS FOR THE BEHAVIORAL SCIENCES. He received his Ph.D. in cognitive psychology from Bowling Green State University.