International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted.

Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, , this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies.

Ian Somerville is a Reader in Media and Communication at the University of Leicester, UK.

Owen Hargie is Professor of Communication at Ulster University, UK.

Maureen Taylor is Director of the School of Advertising and Public Relations in the College of Communication and Information, at the University of Tennessee, USA.

Margalit Toledano, APR, is a senior lecturer of Management Communication at the Waikato Management School, New Zealand.

1. Introduction: Public Relations in Deeply Divided Societies (Ian Somerville, Owen Hargie, Maureen Taylor, Margalit Toledano) 2. Nation Building in the Former Yugoslavia: A Twenty-Year Retrospective to Understand How Public Relations Rebuilds Relationships in Divided Societies (Maureen Taylor and Michael Kent) 3. Dialogue with the Enemy: Lessons for Public Relations on Dialogue Facilitation Drawn From the Israeli-Palestinian Conflict (Margalit Toledano) 4. Making Sense of Communication in Societies Divided By Terrorism: Lessons from Northern Ireland (Owen Hargie and Pauline Irving) 5. 'Deliberative Democracy and Government Public Relations in a Deeply Divided Society: Exploring the Perspectives of Government Information Officers in Northern Ireland.' (Ian Somerville and Charis Rice) 6. The Entity-Agent-Framework As A Starting Point For International Public Relations And Public Diplomacy Research (Diana Ingenhoff, Alexander Buhmann) 7. Catalonia's Public Diplomacy and Media Relations Strategy. The Case Study of 'Eugeni Xammar Programme' On International Communication and Public Relations (Jordi De San Eugenio, Xavier Ginesta and Jordi Xifra) 8. Government Communication in Mozambique: The Open Presidencies of Armando Guebuza as a Public Relations Strategy to Strengthen National Identity (Stélia Neta J. Mboene and Gisela Gonçalves) 9. '1Malaysia "People First, Performance Now": A Critical Perspective on the Nation Building Approach in Malaysia's Government Public Relations' (Zeti Azreen Ahmad and Syed Arabi Idid) 10. Propaganda in Czechoslovakia in the 1980s: Life in a Ritualised Lie (Denisa Hejlová and David KlimeS) 11. Bipolar Attitudes in Turkish Political PR: The Kurdish Question (Ilker Biçakçi, Pelin Hürmeriç and A. Banu Biçakçi) 12. Computer-Mediated Public Relations of Ethno-Nationalist Terrorist Groups (Liane Rothenberger)