In a contemporary network culture characterized by a proliferation of new forms of intimate mediated sociality, this book argues that promiscuity is a new standard of user engagement. Payne brings crucial questions of gender, sexuality, intimacy, and attention back into conversation with recent thinking on network culture and social media, identifying the queer undercurrents of these current media dynamics.

Robert Payne is Assistant Professor of Global Communications at the American University of Paris, France.

Introduction: "Are We Sluts?" 1. Virality Minus the Virus 2. Frictionless Sharing 3. Media Whore 4. Index Case 5. Contagious Acts Conclusion