Bücher
Service
Marketing Mental Health Services to Managed Care demystifies the seemingly bewildering world of managed care systems. It enables the reader to become a fully informed partner in providing services for managed care systems. In an era in which many professionals are affiliated with one or more managed care networks, this book guides clinicians toward greater control of their professional futures by providing the steps necessary to develop a successful managed care oriented practice strategy. Readers learn how to analyze the market for clinical services, how to plan and develop services for the managed care market, and how to sell professional services in an era dominated by active payor entities. It will be especially helpful to the newcomer to practice in the 1990s or the seasoned practitioner interested in increasing referrals from managed care systems.
Norman Winegar, LCSW, CEAP, is Executive Director of MCC Behavioral Care. Inc., in Richmond, Virginu. and has been a clinical administrator in the iiwiaed care field since 1987. A frequent presenter and trainer. Mr. Wrnegar has published numerous papers on topics concerning chemical dependency treatment, employee as. sistance programming, and managed care. He is the author of The Clinicians Guide to Managed Mental Ikaith Cart, also from The Haworih Press. John L. Bisiline, ldD, is Clinical Director of MCC Behavioral Care, Inc., in Richmond Virginia. Dr. Bistlme has extensive expeflence in supervision, leaching, diagnostic testing, and psychotherapy. He has published or presented numerous professional papers and ailicles, A licensed clinical psychologisi and cenitied employee assistance professional, he received the American Mental Health Counselors Association's Professional Service Awani in 199(1 He has been active in the managed care field since 196.
Contents
Introduction
