A strong reputation is an asset of importance that no agency can afford to neglect, as it gives power and access to critical resources. However, it must be built, maintained, and protected. This volume critically analyzes the significance of reputation and branding-related activities in the public sector, paying special attention to strategies, with case studies covering countries such as Norway, Sweden, Denmark, Australia, Israel, and the United States.

1. Understanding organizational reputation in a public sector context Arild Wæraas & Moshe Maor Part I: Theoretical perspectives 2. Theorizing bureaucratic reputation Moshe Maor 3. Actors and strategies of the bureaucratic reputation Lucio Picci 4. The driving forces, critique, and paradoxes of reputation management Haldor Byrkjeflot Part II: Reputation management in central government agencies 5. The relationship between an Irish government department and its newly established agency: A reputational perspective Ciara O'Dwyer 6. Reputation management in times of crisis - how the police handled the Norwegian terrorist attack in 2011 Tom Christensen & Per Lægreid 7. How organizational reputation and trust may affect the autonomy of independent regulators: The case of the Flemish energy regulator Koen Verhoest, Jan Rommel and Jan Boon 8. Organizational reputation, public protest, and the strategic use of regulatory communication Yael Schanin Part III: Reputation management in local government 9. Struggles behind the scene: Reputation management in Swedish hospitals Maria Blomgren, Tina Hedmo and Caroline Waks 10. Dealing with stakeholders in local government - three Norwegian cases of municipal reputation management Hilde Bjørnå 11. Investigating the politics of reputation management in local government - the case of Denmark Heidi Houlberg Salomonsen & Jeppe Agger Nielsen 12. Municipal reputation-building in Norway: A reputation commons tragedy? Arild Wæraas

Arild Wæraas is Professor of Organization Theory and Leadership at the Norwegian University of Life Sciences, Norway. His research interests are reputation, organizational identity, and organizational fields. His latest publications include "Being all things to all customers: Building reputation in an institutionalized field" (co-authored, British Journal of Management) and "Trapped in conformity? Translating reputation management into practice" (co-authored, Scandinavian Journal of Management).

Moshe Maor is Professor of Political Science at the Hebrew University of Jerusalem, Israel, and the holder of the Wolfson Family Chair of Public Administration. His areas of expertise are bureaucratic politics, public policy, and comparative politics. His latest publications include "Organizational Reputation, Regulatory Talk and Strategic Silence" (co-authored; J-PART), "Organizational Reputation, the Content of Public Allegations and Regulatory Communication" (co-authored, J-PART). Maor is also a member of the Council for Higher Education in Israel.