Timothy Shortell is professor of sociology at Brooklyn College, City University of New York.

This volume challenges the dominant views of globalization in the social sciences, arguing that those who focus on global flows of capital, commodities, and information have told only part of the story. Bringing together micro-level theories of culture and interactionism from sociology with the insights of the emerging field of geosemiotics, it gives us a new way to think about the role of urban space in collective identity and the public sphere. Through a description of the lived experience of globalization, it shows how global flows of people and quotidian flows in and through immigrant spaces change the way urban neighborhoods look and the way that urban dwellers experience the city.

1. Introduction: Everyday Globalization 2. Collective Identity in a Globalized World 3. Semiotics of Urban Public Spaces 4. Coney Island Avenue: Multicultural Brooklyn 5. Belleville to La Goutte d'Or: Around the World in Paris 6. Food & Shopping 7. Dress & Appearance 8. Social Interaction 9. Conclusions: Seeing Immigrant Neighborhoods