This book is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres.

Part 1: Background, History and Theory Part 2: Cinema and Television: Marketing Strategies, Hybridity and Survival Part 3: Politics, Image and the Niche Market Part 4: Media, New Media, and Crisis?

Stephanie Hemelryk Donald is Senior lecturer in Media and communications at the University of Melbourne. Research interests include children and the media in China, film cultures and visual politics in the Asian region. Michael Keane is Research Fellow at the Creative Industries Research and Applications Centre at Queensland (CIRAC) University of Technology. His PhD. dissertation (1999) discussed policy and Chinese domestic television drama development in the 1990s. Research interests are media governance, and television format trade and creative industry developments in East Asia. Yin Hong is Professor in the Department of Communication, Tsinghua University, Beijing, China.