Dr. Alan Bradshaw is a Senior Lecturer in Marketing at Royal Holloway, University of London. Dr. Avi Shankar is a Senior Lecturer in Marketing and Consumer Research at the University of Bath. Previously, they were both comrades at the University of Exeter from where this collection was hatched.

From Tibet to South Africa to Jamaica and from film history to people's domestic conditions of music listening, this collection brings together interdisciplinary analyses of music as understood from a broader context, ambitiously seeking to explore the conditions of its production and consumption within single frameworks.

This book was published as a special issue of Consumption, Markets & Culture

1. Introduction. Alan Bradshaw and Avi Shankar.

2. Revelations of cultural consumer lovemaps in Jamaican dancehall lyrics: An ethnomusicological ethnography Barbara Olsen and Stephen Gould

3. Getting heard in Tibet: Music, media and markets Anna Morcom

4. Developing a retro brand community: Re-releasing and marketing anti-Apartheid protest music in post-apartheid South Africa Michael Drewett

5. Music meanings in movies: The case of the crime-plus-jazz genre Morris B. Holbrook

6. Towards a critical understanding of music, emotion and self-identity David Hesmondhalgh