Presidents have always "used" the media and felt abused by it. As new technologies have entered the media spectrum, the speed and pervasiveness of these interactions have changed dramatically. President Obama ushered in the social media presidency, while President Trump has become the tweeter-in-chief. This book shows how these developments affect what is communicated and how it is received.

Stephen E. Frantzich is Professor Emeritus of Political Science at the United States Naval Academy, where he was selected as outstanding civilian professor in 1990. He is the author of over two dozen books and has served as a consultant to the US Congress, Dirksen Center, C-SPAN, and a variety of foreign parliaments. He also runs Books for International Goodwill (www.big-books.org), which has distributed over 8 million books to underserved populations around the world.

CHAPTER 1. Presidents and the Media in a Representative Democracy

CHAPTER 2. The President as a News Hook: The First "W"

CHAPTER 3. Covering the White House

CHAPTER 4. The White House PR Machine

CHAPTER 5. Delivering the President's Message

CHAPTER 6. Presidential Media Events

CHAPTER 7. Old Basics, New Techniques

CHAPTER 8. The President and Popular Media

CHAPTER 9. Ongoing Media Relationships and How to Deal with Them