Joseph R. Lao earned his Ph.D. in the field of cognitive development from Teachers College, Columbia University. As an Adjunct Associate Professor of Psychology and Education at Teachers College, and a full-time Senior Lecturer at Hunter College, in the City University of New York, and elsewhere, Dr. Lao has taught undergraduate and graduate courses in Experimental Psychology, Human Development, Learning, and Cognitive Development for more than 20 years.

Jason Young earned his Ph.D. in social psychology from the University of Minnesota. As a full-time Associate Professor at Hunter College, in the City University of New York, and elsewhere, Professor Young has taught undergraduate and graduate courses in social psychology over the past 30 years, including Introduction to Social Psychology, Research Methods in Social Psychology, the Psychology of Prediction, and The Psychology of Attitudes and Persuasion.

This book analyzes the fundamental, yet greatly underestimated, human proclivity to be resistant to changing beliefs.

Preface

Chapter 1 - The Nature of Beliefs

Chapter 2 - Introduction to Resistance

Chapter 3 - The Relevance of Resistance to Everyday Life

Chapter 4 - Resistance as Disagreement

Chapter 5 - Affective Resistance

Chapter 6 - Cognitive Anchoring

Chapter 7 - Mechanisms of Cognitive Inertia

Chapter 8 - Social Influences on Resistance

Chapter 9 - Biological Resistance

Chapter 10 - Self-Directed Learning

Chapter 11 - Teaching Against Resistance