A comprehensive review of the latest developments in the fast evolving subject of rural tourism in the developed world, covering concepts, markets, marketing, product development, sustainability, research and governance. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Bernard Lane was the Founding Editor of the Journal of Sustainable Tourism, and edited the journal for 25 years. He is a researcher, consultant and consumer of rural tourism.

Elisabeth Kastenholz is an Associate Professor at the University of Aveiro in Portugal. She specialises in marketing and rural tourism studies.

1. Rural tourism: the evolution of practice and research approaches towards a new generation concept? 2. More than sense of place? Exploring the emotional dimension of rural tourism experiences 3. Food tourism, niche markets and products in rural tourism: combining the intimacy model and the experience economy as a rural development strategy 4. Rural tourism and the craft beer experience: factors influencing brand loyalty in rural North Carolina, USA 5. Landscape and the rural tourism experience: identifying key elements, addressing potential, and implications for the future 6. Wind farms and the rural tourism experience problem or possible productive integration? The views of visitors and residents of a Portuguese village 7. Bird watching and avitourism: a global review of research into its participant markets, distribution and impacts, highlighting future research priorities to inform sustainable avitourism management 8. The central role of leadership in rural tourism development: a theoretical framework and case studies 9. Avoiding burnout: the succession planning, governance and resourcing of rural tourism festivals 10. Networks, citizenship behaviours and destination effectiveness: a comparative study of two Chinese rural tourism destinations 11. Community participation in sustainable rural tourism experience creation: a long-term appraisal and lessons from a thematic villages project in Poland 12. The co-evolution of rural tourism and sustainable rural development in Hongdong, Korea: complexity, conflict and local response 13. Rural tourism and the development of Internet-based accommodation booking platforms: a study in the advantages, dangers and implications of innovation