Exploring the power and influence of media formats and outlets like YouTube and gaming, alongside fictional and documentary film, this book considers new modes of environmental literacy to ascertain the effectiveness of digital and filmic stimuli on audiences' perception of environmental issues, and its specific impact on environmental action.

Pat Brereton is a Professor at Dublin City University, Ireland, and has taught and published extensively around environmental communications and all forms of new media.

Acknowledgements

1 Environmental Literacy Introduction

2 Understanding Audience Psychology and Trigger Points for Promoting Environmental Literacy

3 Promoting New Media Literacy

4 Food Documentaries and Green Anxieties: Actively promoting Environmental Literacy

5 Eco-Documentaries: Old Problems New Aesthetic Opportunities

6 Contemporary Hollywood Blockbusters and Environmental Narratives

7 An Environmental Reading of Post 9/11 American Televisual Series

8 Netflix and Emerging Streaming Networks: New Forms of Immersive and Addictive Narratives and Characterisation

9 Video Games and Environmental Learning: New Modes of Audience Engagement

10 Going Viral: YouTube and New Forms of Environmental Literacy

11 Conclusion: Constructing an Environmental Literacy Consensus through New Media

Index