This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this.

John Lidstone is an internationally recognised leader in management and marketing consultancy. He retired as Deputy Chairman of Marketing Improvements Group Plc in 1993, after spending nearly thirty years helping to build it into one of the foremost firms in marketing consultancy, research and training operating throughout the world, following eleven years with the Shell Group and teaching at Repton School. In addition, John was elected a member of the British Academy of Film and Television Arts (BAFTA) in 1981 for his services to management training films. John is also author of Gower's Marketing Planning for the Pharmaceutical Industry.

Contents: Part I Preparing and Delivering Formal Presentations: Introduction to Part I; Learning and communication; Preparing your presentation; Beginning your presentation; Conducting your presentation; Ending your presentation; Using visual aids; Video conferencing; Appendix to Part I - audio-visual projection. Part II Handling The Media: Introduction to Part II; Facing the media; Dealing with the press; Preparing for a television interview; The day of the interview; Handling the television interview; Preparing for and handling a radio interview; Guidelines for media interviews; Appendix to Part II - training in media relations. References and recommended reading; Index.