Simon Hall, based in Ascot, UK, is a marketing innovator with around 30 years' experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent .. He is also the author of Innovative B2B Marketing Strategy, published by Kogan Page.

• • Chapter - 01: The new evolving business landscape;
• Section - PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY;
• • Chapter - 02: B2B digital marketing strategy;
  • Chapter - 03: B2B customer journeys and the customer experience;
  • Chapter - 04: B2B personalisation marketing and buyer personas;
  • Chapter - 05: B2B customer insights and data management
• Section - PART TWO: GENERATING AWARENESS;
• • Chapter - 06: Generating awareness;
  • Chapter - 07: B2B SEO and search strategies;
  • Chapter - 08: B2B websites and website strategies;
• Section - PART THREE: Digital for lead generation and lead nurturing;
• • Chapter - 09: B2B digital marketing for lead generation;
  • Chapter - 10: B2B digital and lead nurturing;
• Section - PART FOUR: Digital campaign management and integration;
• • Chapter - 11: B2B content marketing;
  • Chapter - 12: B2B digital marketing campaign planning;
  • Chapter - 13: Digital integration marketing in B2B;
  • Chapter - 14: Digital marketing and sales;
  • Chapter - 15: Measuring digital marketing;
• Section - PART FIVE: Digital for retaining customers;
• • Chapter - 16: Digital retention marketing
  • Chapter - 17: Digital retention marketing channels;
  • Chapter - 18: Digital retention marketing strategies;
• Section - PART SIX: B2B social media and digital marketing platforms;
• • Chapter - 19: B2B Social media marketing strategies;
  • Chapter - 20: Digital marketing technologies and platforms;