Chapter - 00: Foreword Chapter - 01: How ABM is Reshaping B2B Marketing Chapter - 02: The Business Perspective Chapter - 03: The Customer's Perspective Chapter - 04: Designing The Right ABM Strategy for Your Business Chapter - 05: Strategic ABM Chapter - 06: ABM Lite Chapter - 07: Cluster ABM Chapter - 08: Programmatic ABM Chapter - 09: Pursuit Marketing Chapter - 10: Building Your Capability Chapter - 11: Looking Ahead

Understand how traditional marketing methods can be directly applied in B2B businesses to deliver results across reputation, relationships and revenue with your top customers.

Bev Burgess, based in Kent, UK, is Founder and Managing Principal at Inflexion Group. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Since she codified ABM in 2003, she has personally helped over 40 of the world's most influential firms accelerate account growth using ABM techniques through her consulting, training and thought leadership.