Through a series of chapters designed as useful provocations, Redmond steers readers away from the 'default contemporary poem', urging fresh ways of thinking, insisting on 'the promise and opportunity of the blank page'. Traditional chapter topics like the sestina and the sonnet are abandoned in favour of more inspiring themes like variety, scale and background.

The book drwas on a wide array of examples, from sixth-century Ireland to contemporary Poland, and diverse cultural analogies from baseball to film. Rather than thinking of poems and having meanings, the book suggest that we should think of them of being like plays, or computer games, as experiences designed for the reader's benefit.

John Redmond is the author of one collection of poems, Thumb's Width (2001), which was longlisted for the Guardian First Book Award, and he features as one of 'The New Irish Poets' in a Bloodaxe anthology of that name. He was previously Assistant Editor of the long-running poetry magazine Thumbscrew, and writes reviews on a regular basis for the London Review of Books, the Times Literary Supplement, the Guardian and Poetry Review. He is Lecturer in Creative Writing at the University of Liverpool and, previously, was Visiting Assistant Professor at Macalester College in St Paul, Minnesota.