This new edition of Blunders in International Business issignificantly updated and revised, full of interesting anecdotes,including dozens of new international business blunders. DavidRicks has uncovered many informative and entertaining blunders thatwill make this book hard to put down.
* Features blunders from well-known corporations AmericanExpress, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant,Bacardi, Puff, AOL, BMW, and many others.
* Conserves its well-liked, concise format.
* Several well-known blunders from previous editions have beenreplaced in order to update the lessons learned.