This highly international handbook addresses the most significant research themes, methodological approaches and debates about social media. Leading scholars provide a range of disciplinary perspectives.

Introduction - Jean Burgess, Alice Marwick and Thomas Poell
Part One: Histories and Pre-Histories
1. Pushing Back: Social Media as an Evolutionary Phenomenon - John Hartley
2. Early Social Computing: The Rise and Fall of the BBS Scene (1977 - 1995) - Aaron Delwiche
3. Alternative Histories of Social Media in Japan and China - Mark McLelland, Haiqing Yu, and Gerard Goggin
4. From Hypertext to Hype and Back Again: Exploring the Roots of Social Media in Early Web Culture - Michael Stevenson
Part Two: Approaches and Methods
5. Digital Methods for Cross-platform Analysis - Richard Rogers
6. A Computational Analysis of Social Media Scholarship - Jeremy Foote, Aaron Shaw and Benjamin Mako Hill
7. Digital Discourse: Locating Language in New/Social Media - Crispin Thurlow
8. Ontology - Nick Couldry and Jannis Kallinikos
9. Analysing Social Media Images - Simon Faulkner, Farida Vis and Francesco D'Orazio
10. Ethnography - Jolynna Sinanan and Tom McDonald
11. Web History and Social Media - Niels Brügger
12. The Incomplete Political Economy of Social Media - Siva Vaidhyanathan
Part Three: Platforms, Technologies and Business Models
13. The Affordances of Social Media Platforms - Taina Bucher and Anne Helmond
14. Governance of and by Platforms - Tarleton Gillespie
15. Social Media App Economies - Rowan Wilken
16. Labor and Social Media: the Exploitation and Emancipation of (Almost) Everyone Online - Jack Linchuan Qiu
17. Silicon Valley and the Social Media Industry - Alice Marwick
18. Alternative Social Media: From Critique to Code - Robert W. Gehl
Part Four: Cultures and Practices
19. Personal Connection and Relational Maintenance in Social Media Use - Kelly Quinn & Zizi Papacharissi
20. Television Viewing and Fan Practice in an Era of Multiple Screens - Rhiannon Bury
21. Trolling, and Other Problematic Social Media Practices - Gabriele de Seta
22. Memes - Kate Miltner
23. Self-Representation in Social Media - Jill Walker Rettberg
24. Sexual Expression in Social Media - Kath Albury
25. Privacy and Surveillance - Daniel Trottier
Part Five: Social and Economic Domains
26. Social Media Marketing - Michael Serazio and Brooke Erin Duffy
27. Social Media and Journalism - Alfred Hermida
28. Social Media and the Cultural and Creative Industries - Terry Flew
29. Politics 2.0: Social Media Campaigning - Jessica Baldwin-Philippi
30. Social Media and New Protest Movements - Thomas Poell & José van Dijck
31. Lively Data, Social Fitness and Biovalue: the Intersections of Health and Fitness Self-Tracking and Social Media - Deborah Lupton
32. Social Media Platforms and Education - José van Dijck and Thomas Poell
33. Scholarly Communication in Social Media - Katrin Weller and Isabella Peters