Matt Mason is poised to be the iPod Generation's Malcolm Gladwell meets Chuck Klosterman. In this big idea book, Vice Magazine journalist Mason explores the ways in which youth culture--from hip-hop to rave, gaming, graffiti and punk--breeds innovation and explosively transforms mainstream society.

MATT MASON is an award-winning writer, consultant, and entrepreneur based in New York City. He was the founding editor in chief of the underground fanzine RWD, which he helped grow into the U.K.’s number one urban music magazine and one of the world’s leading urban music websites.