Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential.

Gregory Berns, MD, PhD, is professor of psychiatry and behavioral sciences at Emory University. He has written for numerous science publications and has been interviewed on National Public Radio, CNN, and ABC's Primetime. He has been profiled frequently in the Wall Street Journal, New York Times, and other media.

Introduction Doing What Can't Be Done
Howard Armstrong

Chapter 1 Seeing Like an Iconoclast
Dale Chihuly, Paul Lauterbur, Nolan Bushnell

Chapter 2 From Perception to Imagination
Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis

Chapter 3 Fear: The Inhibitor of Action
Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions

Chapter 4 How Fear Distorts Perception
NASA, Richard Feynman, Solomon Asch, Martin Luther King, Jr

Chapter 5 Why the Fear of Failure Makes People Risk Averse
David Dreman, Bill Miller, Henry Ford

Chapter 6 Brain Circuits for Social Networking
Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett

Chapter 7 Private Spaceflight: A Case Study of Iconoclasts Working Together
Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans

Chapter 8 When Iconoclast Becomes Icon
Arthur Jones, Jonas Salk, Steve Jobs

Appendix The Iconoclast's Pharmacopeia