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* The book supports the new version of Dreamweaver, a huge potential market - Dreamweaver has over 3 million users worldwide.

* This book is fairly unique within that market - a book purely focused on ASP web development with Dreamweaver that teaches professional techniques, and doesn't treat readers like idiots (it isn't aimed at the "dummies" audience.)

* ASP has been superceded by ASP.NET, but still remains very popular amongst Dreamweaver Developers.

Rob Turnbull is the senior developer for Lighthouse Design for Business Ltd., an established new media design and marketing company based in Shrewsbury, U.K. Clients across Europe from small businesses to blue chip companies provide an increasing workload, which includes the development of databases, web sites, multimedia presentations, interactive CD-ROMs, promotional videos, and 3D artwork (animations and stills). His personal web site, www.robgt.com, is primarily focused on offering help and guidance to fellow Dreamweaver users, including tutorials and links to helpful resources and some useful extensions.