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Sink founded a company that was named to the Inc 500

Book explains tough topics like marketing and hiring, in terms that programmers understand-all sprinkled with a touch of humor

Eric Sink graduated in 1990 from the University of Illinois with a degree in computer science. After living for a year in Spain, he spent five years at Spyglass, where he led the group that developed the Web browser later to become known as Internet Explorer. In 1997, Eric left Spyglass and founded SourceGear, which is now a leading vendor of version control tools. In 2002, SourceGear was honored by Inc. magazine as one of the 500 fastest-growing private companies in America.

Entrepreneurship.- What is a Small ISV?.- Whining by a Barrel of Rocks.- Starting Your Own Company.- Finance for Geeks.- Exploring Micro-ISVs.- First Report from My Micro-ISV.- Make More Mistakes.- People.- Small ISVs: You Need Developers, not Programmers.- Geeks Rule and MBAs Drool.- Hazards of Hiring.- Great Hacker!= Great Hire.- My Comments on "Hitting the High Notes".- Career Calculus.- Marketing.- Finding a Product Idea for Your Micro-ISV.- Marketing is not a Post-processing Step.- Choose Your Competition.- Act Your Age.- Geek Gauntlets.- Be Careful Where You Build.- The Game is Afoot.- Going to a Trade Show.- Magazine Advertising Guide for Small ISVs.- Sales.- Tenets of Transparency.- Product Pricing Primer.- Closing the Gap, Part 1.- Closing the Gap, Part 2.- Just Do It.