With the incarnations of ASP.NET 3.5 and SQL Server 2008, programming dynamic data-driven web sites with Microsoft technologies has become easier and much more efficient than ever before. Fewer mouse clicks and fewer lines of code can now enable more powerful features and the tools you need-Visual Web Developer and SQL Server 2008 Express Edition-are free. In Beginning ASP.NET E-Commerce in C#: From Novice to Professional, you'll learn how to best use the free development tools offered by Microsoft to build an online product catalog. You will gain an intimate understanding of every piece of code you write. This understanding will enable you to build your own powerful and flexible web sites efficiently and rapidly with ASP.NET 3.5.

• Build a complete site, including a shopping cart, checkout, product searching, product recommendations, control panel, customer accounts, order processing, and much, much more.


• Explore new challenges and theoretical concepts, which are carefully analyzed and explained throughout the book, with each feature you add to the web site.


• Learn to handle payments by integrating PayPal and DataCash into your site.

Karli Watson is the technical director of 3form.net, as well as a freelance IT specialist, author, developer, and consultant. For the most part, he indulges in .NET and related technologies and has written numerous books about them. He has extensive knowledge of programming database-driven websites and has authored the titles Beginning ASP .NET 2.0 E-Commerce, Beginning ASP.NET 1.1 E-Commerce, The Programmer's Guide to SQL, Professional C#, Second Edition, and Professional ASP.NET 1.0.

Phase 1 of Development: Getting a Web Store Up and Running, Fast.- Starting an E-Commerce Site.- Laying Out the Foundations.- Starting the BalloonShop Project.- Creating the Product Catalog: Part 1.- Creating the Product Catalog: Part 2.- Product Attributes.- Search Engine Optimization.- Searching the Catalog.- Improving Performance.- Receiving Payments Using PayPal.- Catalog Administration: Departments and Categories.- Catalog Administration: Products.- Phase 2 of Development: Selling More and Increasing Profits.- Creating Your Own Shopping Cart.- Accepting and Processing Customer Orders.- Product Recommendations.- Phase 3 of Development: Advanced E-Commerce.- Creating Customer Accounts.- Storing Customer Orders.- Implementing the Order Pipeline, Part 1.- Implementing the Order Pipeline, Part 2.- Credit Card Transactions.- Product Reviews.- Integrating Amazon Web Services.