Amber Lancaster is Associate Professor of Communication at the Oregon Institute of Technology. She is Director of Professional Communication and Associate Editor for Communication Design Quarterly. Carie S. T. King is Clinical Professor, Director of Rhetoric at the University of Texas at Dallas. She is the author of The Rhetoric of Breast Cancer: Patient-to-Patient Discourse in an Online Community.

Designers can create stronger products by considering multiple users with varied perspectives and thus create balance, termed equilibriUX, in their designs.