John P. Kotter is Konosuke Matsuhita Professor of Leadership at the Harvard Business School and an internationally recognized authority on managerial behavior and leadership. He lives in Cambridge, Massachusetts, with his wife and children.

Based on a landmark twenty-year study of 115 members of the Harvard Business School's Class of 1974, this vital and important book describes how the globalization of markets and competition is altering career paths, wage levels, the structure and functioning of corporations, and the very nature of work itself.

THE NEW RULES INCLUDE:

New Rule #1: Conventional career paths through large corporations no longer lead to success as they once did;

New Rule #4: The greatest opportunities have shifted away from professional management in manufacturing to consulting and other service industries;

New Rule #7: Success requires high personal standards and a strong desire to win.

Introduction

PART I-NEW REALITIES

Chapter 1. Is the American Dream Dead?

Chapter 2. Unconventional Career Paths

Chapter 3. The Post '73 Economic Environment

PART Il-NEW RESPONSES

Chapter 4. Founding and Growing Small Businesses

Chapter 5. Consulting to and Assisting Big Business

Chapter 6. Providing Leadership

Chapter 7. Doing Deals

PART III-UNDERPINNINGS
Chapter 8. Competitive Drive

Chapter 9. Lifelong Learning

PART IV-IMPLICATIONS

Chapter 10. Success at Work

Chapter 11. Education for the 21st Century

Acknowledgments

Notes

Index

About the Author