Foreword ix
Jennifer Baumgardner
Acknowledgments xiii
Introduction 1
Jessica Wolfendale and Jeanette Kennett
Part 1 Being Fashionable and Being Cool 13
1 What Makes Something Fashionable? 15
Anya Farennikova and Jesse Prinz
2 Fashion, Illusion, and Alienation 31
Nick Zangwill
3 Tryhards, Fashion Victims, and Effortless Cool 37
Luke Russell
Part 2 Fashion, Style, and Design 51
4 The Aesthetics of Design 53
Andy Hamilton
5 Share the Fantasy: Perfume Advertising, Fashion, and Desire 70
Cynthia A. Freeland
6 Computational Couture: From Cyborgs to Supermodels 88
Ada Brunstein
Part 3 Fashion, Identity, and Freedom 103
7 Wearing Your Values on Your Sleeve 105
Daniel Yim
8 Fashion and Sexual Identity, or Why Recognition Matters 120
Samantha Brennan
9 Slaves to Fashion? 135
Lauren Ashwell and Rae Langton
10 Fashion Dolls and Feminism: How Do You Solve a Problem Like Barbie? 151
Louise Collins
Part 4 Can We Be Ethical and Fashionable? 167
11 Sweatshops and Cynicism 169
Matthew F. Pierlott
12 Women Shopping and Women Sweatshopping: Individual Responsibility for Consumerism 18
Lisa Cassidy
13 A Taste for Fashion 199
Marguerite La Caze
Notes on Contributors 215

If you just can't decide what to wear, this enlightening guide will lead you through the diverse and sometimes contradictory aspects of fashion in a series of lively, entertaining and thoughtful essays from prominent philosophers and writers.
* A unique and enlightening insight into the underlying philosophy behind the power of fashion
* Contributions address issues in fashion from a variety of viewpoints, including aesthetics, the nature of fashion and fashionability, ethics, gender and identity politics, and design
* Includes a foreword by Jennifer Baumgardner, feminist author, activist and cultural critic, editor of Ms magazine (1993-7) and regular contributor to major women's magazines including Glamour and Marie-Claire