The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'.

Gretchen Rubin is one of the most thought-provoking and influential writers on habits and happiness. Her books Happier at Home and The Happiness Project were both instant New York Times bestsellers, and The Happiness Project spent more than two years on the bestseller list, and has sold more than a million copies in 35 languages.
On her website gretchenrubin.com she writes about her adventures as she test-drives ideas from contemporary science and ancient wisdom about building good habits and a happier life.
Gretchen Rubin started her career in law but is now a full-time writer. She lives in New York City with her husband and two daughters.