Preface - Jacky Lumby and Nick Foskett
PART ONE: SETTING THE CONTEXT
The Vanishing Boundaries - Tony Bush
The Importance of Effective External Relations
Accountability in Education Systems - David Scott
Centralizing and Decentralizing Pressures
Strategy, External Relations and Marketing - Nick Foskett
Partnership, Alliances and Competition - Valerie Hall
Defining the Field
PART TWO: RELATING TO STAKEHOLDERS
Schools and the State - Keith Foreman
The State and Colleges - Jane Hemsley-Brown
Working with Governors - Peter Earley and Michael Creese
A Bridge to the Community?
Managing Relationships Between Schools and Parents - David Middlewood
Colleges and Customers - Peter Davies
Collaboration Between Schools - Margaret Preedy
Working with Employers and Business - Marianne Coleman
PART THREE: A STRATEGIC APPROACH TO EXTERNAL RELATIONS
Finding Your Place - Steve Waring
Sensing the External Environment
Achieving Responsiveness - Jacky Lumby
Communicating the Organization - Nick Foskett and Jane Hemsley-Brown

`I was pleased to find that the work lived up to its title and covered both schools and college issues with equal thoroughness. This is a very readable, stimulating and valuable publication' - Mentoring & Tutoring

This book explores all the major aspects of managing external relations in schools of all phases, as well as in colleges.

The authors use empirical research evidence to analyze how schools and colleges can manage external relations to achieve productive and supportive relationships with their communities. They explore how a responsive philosophy and appropriate marketing can be adopted in order to ensure continuous development.