basketball, prep school, sports, high school, professional sport, false advertisement, scams, success, hoop dreams, moral dilemma

Jeff Rud was a print journalist in western Canada for twenty-eight years, twenty of them as a sports writer. He is currently executive director of communications and strategy in British Columbia's Office of the Representative for Children and Youth. He lives in Victoria, British Columbia, with his wife, Lana, and likes to coach high-school basketball in his spare time.