Aki Choklat is the Chair of Fashion Accessories Design at the College for Creative Studies in Detroit, Michigan, USA. Aki has worked with several trend companies, such as London-based Trendstop, and lectured all over the world on trends and their relationship with the consumer. He has been a consultant for numerous top-tier, international fashion labels, in addition to directing his own menswear label.

1. Society, Menswear and Trends
2. Defining Trend Thinking and Concepts
3. Menswear Retail and Trends
4. Trend Details for Business
5. How to Research Trends
6. Application of Trend Data
7. Trends and the Industry
Conclusion
Bibliography