In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice.

Sunday: Getting ready to start your store
Monday: Basic e-commerce setup
Tuesday: Social marketing for e-commerce
Wednesday: Pay-per-click (PPC) marketing for e-commerce
Thursday: Search engine optimization (SEO) for e-commerce
Friday: Customer service for e-commerce
Saturday: Bringing it all together into the ultimate e-commerce marketing system

Nick Smith runs a consultancy advising SMEs on digital marketing. He has already written three highly successful titles in digital marketing in the In a Week series.