Bültmann & Gerriets
Marketing Plans in a Week
von Ros Jay
Verlag: Hodder & Stoughton
Reihe: Teach Yourself
Taschenbuch
ISBN: 978-1-4736-0959-4
Erschienen am 21.06.2016
Sprache: Englisch
Format: 193 mm [H] x 130 mm [B] x 10 mm [T]
Gewicht: 113 Gramm
Umfang: 128 Seiten

Preis: 11,00 €
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Klappentext
Inhaltsverzeichnis
Biografische Anmerkung

Marketing planning just got easier
You are just seven steps away from market domination. Imagine being able to combine well thought out marketing approaches with a marketing plan that grabs people's attention and brings you more customers, sales and profits. Now you can.
Marketing Plans In A Week is a simple and straightforward guide to marketing planning, giving you everything you really need to know in just seven short chapters. From telling your marketplace what it is you do, why that is going to be of value to them and why they should buy from you and not the competition, to delivering market awareness and attracting, winning and keeping sales opportunities, you'll discover how a marketing plan can be used to help ensure long-term growth and prosperity, and eventual market domination. You'll also find exercises to help you put it all into action.
The fastest way to market domination
Whether you choose to read it in a week or in a single sitting, Marketing Plans In A Week is your fastest route to success:
- Sunday: What is a marketing plan?
- Monday: Asking questions
- Tuesday: Researching the answers
- Wednesday: Finding your objectives
- Thursday: Converting your objectives into action plans
- Friday: Putting the plan together
- Saturday: Using your marketing plan
Learn in a week, remember for a lifetime



  • : Sunday: What is a marketing plan?
  • : Monday: Asking questions
  • : Tuesday: Researching the answers
  • : Wednesday: The objectives
  • : Thursday: Converting objects into action plans
  • : Friday: Putting the plan together
  • : Saturday: Using the marketing plan



Ros Jay is a freelance business writer and editor. She has written a number of books on marketing topics and also advises small businesses on corporate image and marketing. John Sealey is a successful marketing consultant and leading business enhancement expert.


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