Bültmann & Gerriets
Successful Strategy in a Week: Teach Yourself
von Stephen Berry
Verlag: Hodder & Stoughton
Taschenbuch
ISBN: 978-1-4736-1034-7
Erschienen am 21.06.2016
Sprache: Englisch
Format: 198 mm [H] x 128 mm [B] x 15 mm [T]
Gewicht: 118 Gramm
Umfang: 128 Seiten

Preis: 10,50 €
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Klappentext
Inhaltsverzeichnis
Biografische Anmerkung

Strategic thinking just got easier
You are just seven steps away from mastering strategy. Good strategic thinking is at an absolute premium in business and with the news so full of organisations that have made the most basic strategic errors and failed, this book will give you the cutting edge. Imagine having a clear understanding of what organizational strategy is and where it fits within the business. Now you can.
Strategy In A Week is a simple and straightforward guide to acquiring vital strategic thinking skills, giving you everything you really need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills. You'll also find exercises to help you put it all into action.
The fastest way to successful strategy
Whether you choose to read it in a week or in a single sitting, Strategy In A Week is your fastest route to success:
- Sunday: Understand what strategy is and what it isn't
- Monday: Understand what drives strategy and what strategy drives
- Tuesday: Understand internal strategy
- Wednesday: Understand marketing strategy
- Thursday: Understand brand strategy
- Friday: Understand competitive strategy
- Saturday: Keep strategy going
Learn in a week, remember for a lifetime



  • : Sunday: Introducing strategy
  • : Sunday: Introducing strategy
  • : Monday: Strategic models
  • : Monday: Strategic models
  • : Tuesday: Strategists and strategies
  • : Tuesday: Strategists and strategies
  • : Wednesday: Strategic analysis
  • : Wednesday: Strategic analysis
  • : Thursday: Strategic thinking
  • : Thursday: Strategic thinking
  • : Friday: From strategy to action
  • : Friday: From strategy to action
  • : Saturday: Formulating strategy
  • : Saturday: Formulating strategy



Stephen Berry is a leading expert on strategy as both a coach and a practitioner.


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