A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.

1. Introducing focus groups
2. Focus groups in practice
3. Focus groups in context
4. Research design
5. Sampling
6. Generating data
7. Ethics and engagement
8. Making sense of data
9. Getting the most out of focus groups

Rosaline (Rose) S. Barbour is an Emerita Professor at the Open University, UK. A medical medial sociologist by discipline, she has carried out research on a variety of topics including reproductive/maternal health, HIV/AIDS, obesity, and cancer. Significantly, all of these projects are located at the intersection of the social and the clinical, thus affording a vantage point for developing and interrogating disciplinary and theoretical frameworks. Rose has published widely on qualitative research, particularly in relation to focus groups and the issue of rigour. Her most recent publications include Introducing Qualitative Research A Student's Guide, 2nd ed. (SAGE, 2014); Doing Focus Groups, 2nd ed. (SAGE, 2018); and A New Era of Focus Group Research: Challenges, Innovation and Practice (coedited with David L. Morgan; Palgrave, 2017).