Marked by a period of massive structural change, the 1970s in Europe saw the collapse of traditional manufacturing. The essays in this collection question aspects of the narrative of decline and radical transformation.

Acknowledgments

Introduction
Sebastian Voigt

Section One: Ambiguities

1. Crisis or Opportunity? Amway and an Unfamiliar Story of Economic Growth in the 1970s
Jessica Burch

2. Crisis? What Crisis? Mass Consumption in Great Britain in the 1970s and Early 1980s
Sina Fabian

3. Decent Work in the Home? Household Workers and the Crisis of Social Reproduction since the 1970s
Eileen Boris

Section Two: Adaptations

4. The Clandestine Crisis: Migrant Labor in an Age of Deindustrialization
Michael Kozakowski

5. Challenges of Computerization and Globalization: The Example of the Printing Unions, 1950s to 1980s
Karsten  Uhl

6. Soft Skills in an Age of Crises: Continuing Training as Economic Coping Strategy in West German Companies
Franziska Rehlinghaus

Section Three: (Dis-)Continuities

7. Deindustrialization and the Globalization Discourse in France since 1980
Andreas Wirsching

8. Look to the Future, Embrace Your Past: Regional Industrialization Policies and Their Aftermath
Bart Hoogeboom and Marijn Molema

9. The End of Long-Established Certainties: The Transformation of Germany Inc. since the late 1980s
Hartmut Berghoff

Contributors
Index