This book is a comprehensive content analysis of the use of polls by the three major television network newscasts during presidential general election campaigns from 1968 to 2016. It documents the dramatic increase of polls and the decline in coverage of substantive issues and the candidates' policy positions over that time.

Acknowledgements
List of Tables and Figures
Preface
1 Polls, Campaigns, and Television
2 The Rise of Polls
3 Campaigns as Sport
4 Being Used by the Polls
5 Polls, Issues, and News Coverage
6 Driving the Campaign Coverage
Appendix
Bibliography
Index
About the Author