This book investigates persuasive attacks on Donald Trump in the 2016 Republican primaries through a variety of media-debates, TV spots, Twitter, Facebook, political cartoons, the National Review, and TV talk shows.

William L. Benoit is professor of communication studies at Ohio University.
Mark J. Glantz is assistant professor of communication & media studies at St. Norbert College.

Contents
Acknowledgments
Chapter One: Persuasive Attacks in Election Campaigns
Chapter Two: The Republican Establishment Attacks Donald Trump
Chapter Three: Attacks on Trump in 2016 Republican Presidential Primary Debates and TV Spots
Chapter Four: Attacks on Trump in Social Media
Chapter Five: Attacks on Trump in Humor
Chapter Six: Attacks on Trump on 2016 TV Talk Shows
Chapter Seven: Conclusions
References
About the Authors