This edited collection explores the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world.

1. Adoption of Social Media: A Case of Heads of States
Alexander V. Laskin, Anna A. Laskin, and Yasha A. Laskin
2. United Nations Environment Is #WildforLife: A Global Social Media Campaign Gets Personal
Heather J. Hether
3. Voting with Views: The Role of Facebook Live in Puerto Rico's Gubernatorial Election
Joe Cruz
4. Connecting Hearts and Minds: How Social and Emerging Media Sold the Games and Brought a Country Together
Kevin Y. Wang
5. Brand Hijacked: Why Campaigns and Hashtags are Taken over by Audiences
Vilma L. Luoma-aho, Mia Virolainen, Matias Lievonen, and Gregor Halff
6. Yelp Reviewers Call Fowl for Restaurant's Menu Switcheroo: A Case Study on the Power of Online Reviews
Karen Freberg and Amanda J. Weed
7. MOFAD and #Projectfortune: Optimizing Crowdfunding and Social Media for Museums
Alane Presswood
8. Ushahidi: An International Crowdsourcing and Crisis Mapping Platform
Kathryn E. Anthony
9. Augmenting Baseball: MLB at Bat Use of Augmented Reality
Ryan Rogers
10. A Digital Communication Strategy for Global Domination: The Real Madrid Case
Ismael Lopez Medel and Francisco Cabezuelo-Lorenzo
11. Exploring Sana: A Global mHealth Initiative
Erin E. Gilles and Swateja Nimkar
12. Mobile Communication in the Bateyes of the Dominican Republic
John J. Powers
13. Transmedia is "New Sexy": Case Study of the "Sherlock" BBC Series Transmedia Project
Evgeniya D. Malenova
14. The Case of Social Media Censorship in Germany: Public Good or Public Bad?
Karen C. Theveny and Joshua D. Phillips
Index
About the Contributors

Edited by Alexander V. Laskin - Contributions by Kathryn E. Anthony; Francisco Cabezuelo-Lorenzo; Joe Cruz; Karen Freberg; Erin E. Gilles; Gregor Halff; Heather J. Hether; Alexander V. Laskin; Anna A. Laskin; Matias Lievonen; Ismael Lopez Medel; Vilma L.