This book demonstrates how media technologies shape amateur sports and how some of these sports are modified. The author uses an innovative measuring approach to analyze how people use media technologies in conjunction with sports and how their relationship with physical activity is affected by the ever-present influence of the media.

Chapter 1: Theory of Media Saturation
Chapter 2: Media Saturation of Physical Activity: Quantitative Approaches
Chapter 3: Qualitative Measurement of Physical Activity Media Saturation. Dominating Forms of Physical Activity and Popular Technologies
Chapter 4: Qualitative Measurement of Media Saturation of Physical Activity. Niche Forms of Physical Activity and Niche Technologies
Chapter 5: Desaturation of Physical Activity