Raj Venkatesan is the Ronald Trzcinski Professor of Business Administration in the Darden Graduate School of Business Administration at the University of Virginia. His writing has appeared in the Journal of Marketing and Harvard Business Review, among others, and he is the coauthor of Marketing Analytics (2021).
Jim Lecinski is a Clinical Associate Professor of Marketing at Northwestern University's Kellogg School of Management. His thirty years of experience as a marketing adviser for prominent global brands includes a twelve-year stint at Google, where he was vice president of customer solutions. He is the author of Winning the Zero Moment of Truth (2011).

1. "The Marketer's Challenge Today"
2. "The AI Marketing Canvas: A Strategic Path Forward for Marketers"
3. "Navigating This Book"
4. "Networks and Nodes"
5. "The Customer Relationship Moments Mental Model"
6. "What Are Artificial Intelligence and Machine Learning?"
7. "Elements of the AI Marketing Canvas"
8. "Stage 1: Foundation"
9. "Stage 2: Experimentation"
10. "Stage 3: Expansion"
11. "Stage 4: Transformation"
12. "Stage 5: Monetization"
13. "Putting It All Together: Starbucks"
14. "Managing Change"
15. "Getting Started"
16. "A Call to Action"