Bültmann & Gerriets
Brand Against the Machine
How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
von John Morgan
Vorleser*in: Paul Michael Garcia
Verlag: Brilliance Audio
MP3-CD
ISBN: 978-1-5113-8439-1
Erschienen am 03.05.2016
Sprache: Englisch
Format: 170 mm [H] x 135 mm [B] x 13 mm [T]
Gewicht: 340 Gramm

Preis: 12,00 €
keine Versandkosten (Inland)


Jetzt bestellen und voraussichtlich ab dem 30. Oktober in der Buchhandlung abholen.

Der Versand innerhalb der Stadt erfolgt in Regel am gleichen Tag.
Der Versand nach außerhalb dauert mit Post/DHL meistens 1-2 Tage.

12,00 €
merken
klimaneutral
Der Verlag produziert nach eigener Angabe noch nicht klimaneutral bzw. kompensiert die CO2-Emissionen aus der Produktion nicht. Daher übernehmen wir diese Kompensation durch finanzielle Förderung entsprechender Projekte. Mehr Details finden Sie in unserer Klimabilanz.
Klappentext
Biografische Anmerkung

Ditch traditional corporate branding to create a powerful, recognizable brand.

Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. This is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Includes:

  • The Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider
  • The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters--because it creates a stronger bond with those who love you

Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.



JOHN MORGAN is the President of Brand Against the Machine, a company that specializes in personal and corporate branding and online marketing and helps entrepreneurs position themselves as leading authorities to their target market. John has worked with companies in more than 300 industries, including Fortune 500 companies and Hollywood celebrities. He regularly speaks to audiences ranging from 50 to 3,000 people and has been featured on FastCompany.com and MSNBC, among others.