This volume examines the cultural history of the fashion industry in the postwar era. Taking an original, interdisciplinary approach, it focuses on the internal culture of the trade, explaining the significance of value creation and assessing the transformation of local industries into global brands.

Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society, and Professor of Business History at the University of Leeds

Véronique Pouillard is Associate Professor in the History of Modern Europe at the Institute for Archaeology, Conservation, and History (IAKH) at the University of Oslo

Foreword by Geoffrey Jones
1 Fashion as enterprise - Regina Lee Blaszczyk and Véronique Pouillard
Part I: Reinventing Paris fashion
2 Recasting Paris fashion: haute couture and design management in the postwar era - Véronique Pouillard
3 LVMH: storytelling and organizing creativity in luxury and fashion - Pierre-Yves Donzé and Ben Wubs
4 Reawakening the 'sleeping beauties' of haute couture: the case of Guy and Arnaud de Lummen - Johanna Zanon
Part II: International connections and the role of retailers
5 Buying abroad, selling in Paris: the 1953 Italian fair at Galeries Lafayette - Florence Brachet Champsaur
6 Anonymous tastemakers: the role of American buyers in establishing an Italian fashion industry, 1950-55 - Sonnet Stanfill
7 The rise and fall of European fashion at Filene's in Boston - Regina Lee Blaszczyk
8 H&M: how Swedish entrepreneurial culture and social values created fashion for everyone - Ingrid Giertz-Mårtenson
Part III: European fashion on the periphery
9 Competitiveness of the Japanese denim and jeans industry: the cases of Kaihara and Japan Blue, 1970-2015 - Rika Fujioka and Ben Wubs
10 Rhythms of production in Scottish textiles and fashion - Shiona Chillas, Melinda Grewar, and Barbara Townley
11 The 'ethical sell' in the Indian luxury fashion business - Tereza Kuldova
12 A bag of remembrance: a cultural biography of Red-White-Blue, from Hong Kong to Louis Vuitton - Wessie Ling
Index