A fascinating historical account of how and why the U.S. cultural penetration in Yugoslavia became a key feature for the attainment of Washington's short, middle and long-term policy goals there.

Carla Konta is a Lecturer in the Department of Italian Studies at University of Rijeka

Introduction
1 Strategies of persuasion
2 The USIS in action
3 'America' at Yugoslav fairs
4 Art and sound diplomacy
5 Yugoslav leaders between (ex)changes and drawbacks
6 Beyond the 1960s
Bibliography