Analysing Chris Chibnall and Jodie Whittaker's Doctor Who as a regendered, inclusive brand, this book features original interviews with cast/crew. It offers in-depth analysis of recent episodes and examines fans' reactions to the era, exploring how the experience economy displaced Who's public-service potential until lockdown restored it.

Brigid Cherry, PhD, is an independent scholar, retired from the position of Research Fellow in Screen Media at St Mary's University
Matt Hills, PhD, is Professor of Media and Film at the University of Huddersfield
Andrew O'Day, PhD, is an independent scholar