Mark Carrigan is Research Associate in the Faculty of Education at the University of Cambridge

A practical book which provides clear guidance on effectively and intelligently using social media for academic purposes across disciplines, from publicising academic work and building networks to engaging the public with research.

Chapter 1: Social media and digital scholarship
Chapter 2: using social media to publicise your work
Chapter 3: Using social media to build your network
Chapter 4: Using social media to manage information
Chapter 5: Using social media for public engagement
Chapter 6: The dark side of social media
Chapter 7: Professional identity in an age of social media
Chapter 8: Communicating effectively online
Chapter 9: Finding the time for social media
Chapter 10: Social media and the future of the university